I just picked up my copy of this month's IEEE's Spectrum magazine and found this ad in the back cover of the magazine. IEEE is the Institute of Electrical and Electronic Engineers for those of you who do not know. The most famous professional association in the field.
My point is I was really surprised to see that the main catchy sentence was in Japanese... The translation is: "Do you speak MATLAB?" I doubt the average EE guy can understand it. Is it for Japanese people? But again, the magazine is published for all over the world and in English. Any way, it was nice to see that in Japanese!!